Monday, 10 October 2011

print versus digital

A lot of people ask me about the future of print in the digital age given, for example, the rapid decline in bookshop's fortunes.
My answer is that it's a bit like the death of radio that was foretold with the advent of television: there are still some things that radio does better. Likewise: print will always exist, but there will be less of it.
Brett-Lesage are moving more and more into digital communications, but often these are tied together with print comms. Just recently I read 2 interesting articles re 'the death of print being greatly exaggerated':
This one is about the use of printed newspapers in the Wall Street occupation happening now ('The Occupied Wall Street Journal')
-and this one is about printed versus digital Annual Reports